The Do’s and Don’ts of Keeping Buyers Interested
No need to go overboard
There’s a lot of information out there about how you can get the most out of your property sale. The abundance of information can be quite overwhelming for buyers. To assist, we’ve put together this list of do’s and don’ts for getting and keeping the interest of potential buyers.
√ Do make improvements that will increase your property value How your house is presented is important in attracting potential buyers. Listen to your agent’s advice and consult with a professional interior designer about changes you can make to your property to appeal to buyers.
x Don’t go overboard However, it’s important to be strategic about what improvements you carry out to ensure that you get the most out of the work and money that you put in. Think carefully about what will make a real difference, and what’s an optional extra. Is there anything that needs fixing now, or can that wait? Are there specific parts of the property you can improve to leave potential buyers with a great impression, such as the entrance to the property? Try walking through the property with the mind of a potential buyer at an inspection and see what you notice.
√ Do pay attention to market conditions Patience is key. The right market conditions will help to maximise your sale outcome. A lot of different factors affect the market, like the time of year, the economy and changes to government policy. Paying attention to the news, property listings and your agent’s advice will greatly assist here.
x Don’t get scared off If you need to sell outside of peak time, you can still get great results. For example, while winter is less preferred for selling than spring, the upside is that there aren’t as many homes on the market at this time of year. When you take time to do your research, and obtain quality professional advice, you can make the market conditions work for you.
√ Do be clear about what you want If you jump into selling without getting prepared, it can be easy to get knocked off course. Clearly, identifying what want out of your sale will help set you up for the best outcome. Before doing anything, invest time in getting prepared. This means researching, brainstorming, mentally preparing and planning the steps you’ll take. Get guidance from quality professionals such as agents and professional valuers.
x Don’t forget to negotiate Knowing what you want doesn’t mean waiting around for it to fall in your lap. Negotiating with potential buyers is vital to any sale. Try understanding what your buyer needs and how you can fulfill them, but be prepared to walk away from a negotiation if it’s too far off track.
